Senior Buyer – Small Domestic Appliances (SDA) & Bakeware | MasterChef Brand
Arovo BV
Amsterdam, The Netherlands
October 2025 – Present
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Lead the sourcing and product development of Small Domestic Appliances (SDA) and bakeware for the MasterChef brand.
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Drive product design, range development, and collection planning to align with brand strategy and market trends.
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Collaborate with cross-functional teams to develop commercially successful product collections from concept to launch.
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Serve as a key member of the Product Information Management (PIM) implementation team, supporting data standardization and process optimization across the product lifecycle.
Category Product Manager
Shelving & Storage Solutions and Sanitary Ware
FETIM group
Amsterdam, The Netherlands
February 2018 – September 2025
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Category and Product Manager
for product group:
Shelving & Storage Solutions.
Sanitary Bathroomware -
Brand manager for: Duraline, Pekodom, Advance wardrobes and Haceka
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Product Co-Designer
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Managing and optimizing the current collection and innovating future products and collections.
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Inspiring our sales team and providing them with tools and innovative collections for our customers.
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key user for category and product data management.
Strategic buyer, designer, product development
Pottery Pots
Aalsmeer, The Netherlands
November 2014 – November 2016
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Design, Product development, negotiations and purchasing of the collection (mainly in Asia)
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Production management and logistical planning
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Logistics manager for trade fairs
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Responsible for the warehouse layout, product locations and minimum stock
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Project manager automating purchases, administration and logistics
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Responsible for the Data Management in Account view and on the Web-shop
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Project Manager setting up new branch USA (location and warehouse)
Buyer, Product development, Production coordinator and Wholesale sales manager
Droog Design
Amsterdam, The Netherlands
July 2005 – October 2014
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Buyer, product developer, and production coordinator
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Wholesale sales manager (mainly Europe and USA)
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Responsible for logistics, incoming and outgoing goods and warehouse stock
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Logistics manager for trade shows and exhibitions
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Responsible for the corporate identity implementation in various media
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Project Manager for web-store Europe & USA
Freelance design & product development officer
Home decoration factory
Ho Chi Minh, Vietnam
April 2017 – 2025
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Product designer
(collection and private label) -
Material and production developer in collaboration with the factory specialist
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Showroom design and product sample selection
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Designer for the catalogue, website and corporate identity
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Advisor to professionalise factory flow within all production sections.
Shelf planner
HEMA HQ Support office
Amsterdam, The Netherlands
November 2016 – January 2018
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Shelf planner Cooking & Eating, Non Perishable & Fresh Food, Take Away & Restaurant
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Visual merchandiser and planner for shelves and store presentation
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Member of project team for the relaunch of the fresh food department within HEMA
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Optimizing space and commercial profit using the HEMA identity
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Controlling stock levels within the stores to have the right product in the right store at the right moment