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Category Product Manager
Shelving & Storage Solutions and Sanitary Ware
FETIM group
Amsterdam, The Netherlands

February 2018 – Present


  • Category and Product Manager
    for product group:
    Shelving & Storage Solutions.
    Sanitary Bathroomware

  • Brand manager for: Duraline, Pekodom, Advance wardrobes and Haceka

  • Product Co-Designer

  • Managing and optimizing the current collection and innovating future products and collections.

  • Inspiring our sales team and providing them with tools and innovative collections for our customers.

  • key user for category and product data management.

Strategic buyer, designer, product development
Pottery Pots
Aalsmeer, The Netherlands

November 2014 – November 2016


  • Design, Product development, negotiations and purchasing of the collection (mainly in Asia)

  • Production management and logistical planning

  • Logistics manager for trade fairs

  • Responsible for the warehouse layout, product locations and minimum stock

  • Project manager automating purchases, administration and logistics

  • Responsible for the Data Management in Account view and on the Web-shop

  • Project Manager setting up new branch USA (location and warehouse)

Freelance design & product development officer
Home decoration factory
Ho Chi Minh, Vietnam

April 2017 – Present


  • Product designer
    (collection and private label)

  • Material and production developer in collaboration with the factory specialist

  • Showroom design and product sample selection

  • Designer for the catalogue, website and corporate identity

  • Advisor to professionalise factory flow within all production sections.

Shelf planner
HEMA HQ Support office
Amsterdam, The Netherlands

November 2016 – January 2018


  • Shelf planner Cooking & Eating, Non Perishable & Fresh Food, Take Away & Restaurant

  • Visual merchandiser and planner for shelves and store presentation

  • Member of project team for the relaunch of the fresh food department within HEMA

  • Optimizing space and commercial profit using the HEMA identity

  • Controlling stock levels within the stores to have the right product in the right store at the right moment

Buyer, Product development, Production coordinator and Wholesale sales manager
Droog Design
Amsterdam, The Netherlands

July 2005 – October 2014


  • Buyer, product developer, and production coordinator

  • Wholesale sales manager (mainly Europe and USA)

  • Responsible for logistics, incoming and outgoing goods and warehouse stock

  • Logistics manager for trade shows and exhibitions

  • Responsible for the corporate identity implementation in various media

  • Project Manager for web-store Europe & USA

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